Glossary

Free trial model

Similar to freemium, the free trial model provides full access to a product or service for a limited time period.

Similar to freemium, the free trial model provides full access to a product or service for a limited time period. This grants potential customers an opportunity to explore the offering in-depth before deciding to subscribe. Free trials are a powerful tool for customer acquisition and conversion.

Example: Adobe Creative Cloud offers a 7-day free trial, allowing users to test out the entire suite of creative tools before committing to a paid subscription.