Glossary
Checkout
Checkout
The checkout process is the final step in a customer's journey to complete a purchase or subscription.
The checkout process is the final step in a customer's journey to complete a purchase or subscription. It involves selecting products or services, providing payment information, and confirming the transaction. An optimized checkout experience is crucial for reducing friction and increasing conversion rates.
Example: In an e-commerce platform, the checkout page is where a customer enters their shipping address, payment details, and confirms the purchase of items in their shopping cart.
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